CD fetishism is a term I use broadly. It is intended to denote relations of musical production where a musical recording embodied on a piece of compact disc technology is taken for granted as the most legitimate body for the circulation of recorded music. It is, in truth, little different from other/previous forms of audiophilia which cannot simply enjoy the production and circulation of music, but can only entertain the enjoyment of musical productions in specific formats or under specific listening conditions construed as those of some purity - vinyl, “hi-fi”, “lo-fi”, surround sound, stereo, mono, etc.
CD fetishism can take various forms, happen in a number of places, and is (re)produced by virtue of many kinds of social relations of musical production which demand the artist make and submit CDs - radio stations, the music press, record stores, labels, artists, connoisseurs, casual listeners. Any system establishing or necessitating regimes of submission of music for “consideration, “review”, or “purchase” runs risk of (re)producing the CD as a fetish object, the mark of ‘true musical artistry, professionalism, or craftsmanship’ instead of what it really is - but one of music’s many vehicles.
Of course, this is not a new observation. David Byrne, among many others, has said something similar. Only Mr. Byrne’s discourse points less at the problem of CDs as a fetish object and more on the anachronism that is becoming the ‘major label’ and ‘indie label’ models of musical mass-production and putting out. More artists, he says, are faced with more choices as to how they wish to shape their regimes of musical publication and so model the trajectory of their career. [1] If the future is bright, why do I cite CD fetishism [continuing to be] a problem?
While more bands and/or small labels may be positioned effectively to pursue DIY modes of musical production, many fields for the circulation of musical publications are still largely clinging to, if not the mass production model, then at least an anachronistic form of the putting out model which mandates, ‘music not embodied in a CD will not be listened to, reviewed, circulated, and broadcast because, since it is not on a CD, it must not be worth listening to.’ This becomes problematic for a number of reasons.
Music embodied in a resource intensive format like CD practically necessitates musical production for the propertarian purposes of a body for ownership and prostitution. Beyond this, however, CD fetishism erects nothing less than reactionary barriers to the freedoms of language and speech so that, despite any best intentions, its practitioners partake in the reproduction of the very capitalist models of musical production as well as its cultural aristocracies - a parasitic and exploitative regime which no shortage of artists and fans have claimed at least nominally to be against.
One field clinging most firmly to this fetishism of the compact disc is the self-congratulatory and inchoate system of college radio. Having now surveyed the several hundred of North American college radio stations twice over, once four years ago as publicist for the now defunct Isochromatic Records and now here today for the very much alive and emmancipatory Deconomics Records, it seems different stations provide differing justifications for entertaining and reproducing the idea that ‘only bands which go through the effort of producing a finished product’ deserve, or are to be legitimately entertained as “artist” to the public.’
In my next post I will continue this discussion and sketch in more detail how CD fetishism plays out differentially in regimes of submission for college radio. I will discuss the differing justifications to see specifically how their logic and operation does disservice to the production and circulation of musical texts as “free speech”. In a later post, I will detail how the regimes of musical submission which co-generate CD-fetishism are being carried over into the much lauded but under-utilized field of so-called online radio.
- See David Byrne’s recent article in Wired “Survival Strategies for Emerging Artists - and Megastars” http://www.wired.com/entertainment/music/magazine/16-01/ff_byrne?currentPage=1